Hanley Wood

Business Strategy Blog

Tom Rousseau, Executive VP, strategic marketing services

How Are Your Best Customers & Future New Customers Seeking Out Information About Your Product and Company?

Tom Rousseau NEW Research Hot Off the Press -- Check out our new Hanley Wood BPM Media Usage Study that is hot off the press. This research focuses on all our brand audiences (Architect, Builder, Concrete Construction and Remodeling), on technology devices BPMs are migrating to, on the information sources buyers use and trust, and on buyers’ attitudes about Social Marketing within their own businesses.

Key takeaway from the research: Tablets in a big scary way are taking over as the #1 way to learn about BPM products, why your website should now be in a mobile format for smartphones, what do buyers read to find out about products and how social media is being used (by budget size).

Interesting data points that may help you in your strategic planning for 2014.

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