Dave Colford, Chief Customer Officer
Building product manufacturers (BPM) are faced with an unprecedented sales and marketing challenge: They must find the right targets, at the right time and with the right business-value message.
That starts with finding the hottest markets and high-value prospects. That's where our wholly-owned subsidiary, Metrostudy, comes in. Metrostudy is the nation's leading provider of primary and secondary housing information.
Tom Rousseau, Executive VP, strategic marketing services
We spend millions of dollars creating high-quality, trusted third-party education content that helps our readers do their jobs better. This editorial content is the stick factor and our secret sauce to help BPM marketers sell more products.
Nearly anyone can offer a sales lead, or a first contact with a potential buyer. However, if you want sales-ready leads, you need a process.
Mapping Purchase Process Stages & Time Management
Hanley Wood Marketing Campaign Blueprint
Four Steps to Achieving End-to-End ROI
Metrostudy Data Solutions
Learn How to Capture Your Fair Share of the Market Recovery
Hanley Wood Education
Deliver the Most Valuable Engagement with Your Customers
Targeted & Efficient Consumer Media Programs
Using Unique Data, Optimization and Efficiency to Capture Consumer Leads
Sales Enablement & Customer Loyalty Programs
Insights and Resources to Improve Your Current Customer Engagement Efforts
Integrated Services & Media Programs
An In-Depth Look at Hanley Wood's Content Market Strategy
Top 10 Reasons to Invest
Demand Generation and Social Marketing Suite Return on Investment
Strategic Marketing Services
Meet the Hanley Wood SMS Team
Leica Geosystems Learning Center
Complete Content Continuum for Major Customer User Event in Less Than One Month
new industry research
Exclusive Hanley Wood research reveals device usage, product information sources and social media behavior of today's building and construction professional.