Amplify SMS Hanley Wood

Align & Thrive: Integrating Marketing & Sales for Business Success

Dave Colford, Chief Customer Officer

Winning Data & Content Strategies for a Knowledge Economy

Dave Colford Building product manufacturers (BPM) are faced with an unprecedented sales and marketing challenge: They must find the right targets, at the right time and with the right business-value message.

That starts with finding the hottest markets and high-value prospects. That's where our wholly-owned subsidiary, Metrostudy, comes in. Metrostudy is the nation's leading provider of primary and secondary housing information.

Tom Rousseau, Executive VP, strategic marketing services

It's All About Our Editorial-Driven Database of Industry Professionals

Tom Rousseau We spend millions of dollars creating high-quality, trusted third-party education content that helps our readers do their jobs better. This editorial content is the stick factor and our secret sauce to help BPM marketers sell more products.

Hanley Wood Perspective on Demand Generation & Social Media Marketing

Nearly anyone can offer a sales lead, or a first contact with a potential buyer. However, if you want sales-ready leads, you need a process.

Resource Center


Buyer's Journey
Mapping Purchase Process Stages & Time Management

Hanley Wood Marketing Campaign Blueprint
Four Steps to Achieving End-to-End ROI

Metrostudy Data Solutions
Learn How to Capture Your Fair Share of the Market Recovery

Hanley Wood Education
Deliver the Most Valuable Engagement with Your Customers


Targeted & Efficient Consumer Media Programs
Using Unique Data, Optimization and Efficiency to Capture Consumer Leads

Sales Enablement & Customer Loyalty Programs
Insights and Resources to Improve Your Current Customer Engagement Efforts

Integrated Services & Media Programs
An In-Depth Look at Hanley Wood's Content Market Strategy

Top 10 Reasons to Invest
Demand Generation and Social Marketing Suite Return on Investment

Strategic Marketing Services
Meet the Hanley Wood SMS Team

Case Study

Leica Geosystems Learning Center
Complete Content Continuum for Major Customer User Event in Less Than One Month

new industry research

2013 Construction & Design Industry Perceptions & Usage Survey

Exclusive Hanley Wood research reveals device usage, product information sources and social media behavior of today's building and construction professional.

Business Strategy BLOG

Importance of Marketing & Sales Interlock
Tom Rousseau, executive vice president of Hanley Wood's Strategic Marketing Services group, drills down into demand generation best practices.

What Does 'I Have No Budget' Really Mean?

PowerPointlessness in Today’s Business World

700 B2B Marketers Share Insights on the State of Content Marketing

Future of B2B Marketing for Building Products Manufacturers (BPMs)

How Are Your Best Customers & Future New Customers Seeking Out Information About Your Product and Company?

Connect with Us

Follow Tom Rousseau on Twitter


Learning Exchanges

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